REI
REI is America's leading outdoor retail cooperative, offering an extensive range of gear, apparel, and experiences for climbers, hikers, cyclists, paddlers, and everyone in between. Founded in 1938 and built on a member-owned model, REI has grown into a beloved institution in the outdoor community — known not just for the quality of what it sells, but for its genuine commitment to getting people outside and advocating for the places they explore.
Redesigning the E-Commerce Experience for America's Leading Outdoor Retailer
We partnered with REI to redesign their e-commerce experience, building a digital storefront that served their diverse and passionate customer base — balancing an extensive product catalog with the clean, intuitive navigation that keeps outdoor enthusiasts focused on their next adventure.
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