IT
Client New Line Cinema
Industry Entertainment
Scope Art Direction · UX Design · Web Design · Campaign Creative
Overview
Designing the Web Campaign for Warner Bros.' Record-Breaking Horror Film
We built a campaign that had to do what great horror does — create unease without announcing itself. Drawing from Derry's unsettled surface, the red balloon, and the creep of something wrong beneath the ordinary, we built a digital environment that felt as atmospheric as the film itself.
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