IT

Profile

IT is Andy Muschietti's terrifying adaptation of Stephen King's beloved novel, following a group of outcast kids in Derry, Maine who come face to face with a shape-shifting evil that preys on their deepest fears — most often taking the form of Pennywise the Dancing Clown. A cultural phenomenon on release, the film became the highest-grossing horror movie of all time, introducing a new generation to one of fiction's most iconic villains while delivering the kind of genuine dread and emotional resonance that elevated it well above the genre standard.

Client New Line Cinema

Industry Entertainment

Scope Art Direction / UX / Web Design

Overview

Designing the Web Campaign for Warner Bros.' Record-Breaking Horror Film

We worked with Warner Bros. to design the web campaign for IT — building a digital experience that captured the film's atmosphere of creeping dread and drew audiences in ahead of one of the most anticipated horror releases in years.