Nike

Profile

Nike is the world's largest athletic footwear and apparel company, and one of the most powerful brand identities ever built. From its roots outfitting track athletes at the University of Oregon to its current position as a cultural force shaping sport, fashion, and street culture globally, Nike has consistently set the standard for how a sportswear brand connects with its audience — through iconic product, fearless marketing, and a singular point of view that transcends athletics.

Client Nike

Industry Fashion

Scope Art Direction / Web Design

Overview

Building the Launch Microsite for the World's Leading Sports Brand

The primary purpose of designing this microsite for Nike’s Pre Montreal Racer was to create a dedicated digital space that not only showcases the shoe but also tells its story and heritage. This specialized platform was aimed at attracting enthusiasts of vintage-style running shoes, providing them with detailed insights into the product and its historical significance. The goal was to enhance customer engagement with the product, thereby driving interest and sales, while also reinforcing Nike’s legacy and expertise in creating timeless athletic footwear.

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Emerson Bantegui