Killer Instinct

Profile

WeAreVK partnered with Double Helix Games and Microsoft to design the web campaign for the Killer Instinct reboot — a flagship Xbox One launch title whose campaign earned an Adobe Site of the Month recognition.

Client Double Helix Games

Industry Gaming

Scope Art Direction · UX Design · UI Design · Web Design · Campaign Creative

Overview

Designing the Web Campaign for Microsoft's Fighting Game Revival

We built a campaign that had to serve two audiences at once — honoring the franchise's iconic legacy for longtime fans while positioning Killer Instinct as a flagship experience for a new generation of Xbox One players.