Killer Instinct

Profile

Killer Instinct is the acclaimed revival of Rare's iconic 90s fighting franchise, relaunched by Double Helix Games and Microsoft Studios as an Xbox One launch title. Combining the series' signature combo-heavy gameplay with a modernized fighting engine, a striking visual style, and a roster of boldly designed characters, the reboot won over both longtime fans and a new generation of players — establishing itself as one of the most technically refined and visually distinctive fighters of its era.

Client Double Helix Games

Industry Gaming

Scope Art Direction / UX / UI / Web Design

Overview

Designing the Web Campaign for Microsoft's Fighting Game Revival

We worked with Microsoft to design the web campaign for Killer Instinct's reboot — building an online presence that honored the franchise's legacy while positioning it as a flagship title for a new generation of players.