The Division

Profile

WeAreVK partnered with Ubisoft and Modus Operandi to design the web campaign for Tom Clancy's The Division — translating a near-future pandemic aesthetic into a digital experience worthy of one of the most anticipated new franchises Ubisoft had launched in years.

Client Ubisoft x Modus Operandi

Industry Gaming

Scope Art Direction · UX Design · UI Design · Web Design · Campaign Creative

Overview

Building the Web Campaign for Ubisoft's Most Ambitious New IP

We designed a campaign that had to build a world from scratch — using tactical visual language, dark palettes, and a grounded aesthetic to make The Division's devastated New York feel immediate and real before a single player had set foot in it.