The Division

Profile

Tom Clancy's The Division, an online-only action RPG by Ubisoft, immerses players in a near-future New York City devastated by a viral pandemic. Villains Kitchen seized the opportunity to craft a richly detailed and immersive website for The Division.

Client Ubisoft x Modus Operandi

Industry Gaming

Scope Art Direction / UX / UI / Web Design

Overview

Building the Web Campaign for Ubisoft's Most Ambitious New IP

We collaborated with Ubisoft to design the web campaign for The Division, translating the game's gritty, grounded aesthetic into a digital experience that conveyed the scale and ambition of one of the most anticipated new franchises in years.