Battlefield 4

Profile

WeAreVK partnered with Electronic Arts to design the web campaign for Battlefield 4 — capturing the scale and intensity of EA DICE's flagship military shooter at the defining moment of a console generation transition.

Client Electronic Arts

Industry Gaming

Scope Art Direction · UX Design · Web Design · Campaign Creative

Overview

Building the Web Campaign for EA's Flagship Military Shooter

We designed a campaign that communicated Battlefield's defining qualities — large-scale warfare, destructibility, and tactical depth — through visual design that matched the game's cinematic production values and gave its massive multiplayer audience a compelling digital home.