Battlefield 4

Profile

Battlefield 4 is EA DICE's flagship entry in the long-running Battlefield franchise, dropping players into a near-future global conflict with a cinematic single-player campaign and the series' signature large-scale multiplayer warfare. Known for its destructible environments, massive 64-player battles, and a level of tactical depth that set it apart from its competitors, Battlefield 4 raised the bar for what a modern military shooter could look and feel like — becoming a defining title of the console generation transition.

Client Electronic Arts

Industry Gaming

Scope Art Direction / UX / Web Design

Overview

Building the Web Campaign for EA's Flagship Military Shooter

We worked with EA to design the web campaign for Battlefield 4, capturing the scale and intensity of the franchise while giving players a compelling digital entry point into everything the game had to offer ahead of launch.