Call Of Duty: Advanced Warfare
Client Activision
Industry Gaming
Scope Art Direction · UI Design · Visual Design · Campaign Creative
Overview
Designing the Xbox Launch Experience for Activision's Blockbuster Shooter
We built a launch experience that spoke to two briefs simultaneously — honoring Activision's franchise visual language while aligning with Microsoft's platform aesthetic, creating a cohesive entry point for the Xbox audience and the franchise's existing global player base.
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