Call Of Duty: Advanced Warfare

Profile

Call of Duty: Advanced Warfare is a blockbuster entry in Activision's genre-defining franchise, set in a near-future world where private military corporations have surpassed national armies in power and reach. Starring Kevin Spacey as the charismatic and menacing antagonist Jonathan Irons, the game pushed the series forward with exoskeleton-enhanced gameplay, a cinematic single-player campaign, and the polished multiplayer experience the franchise is known for — making it one of the biggest releases of its year

Client Activision

Industry Gaming

Scope Art Direction / UI Design / Visual Design

Overview

Designing the Xbox Launch Experience for Activision's Blockbuster Shooter

We partnered with Microsoft and Activision to design the Xbox launch experience for Advanced Warfare — creating a digital presence that matched the scale of one of gaming's biggest annual releases and spoke directly to the console's growing audience.