World Cup

Profile

The FIFA World Cup is the most watched sporting event on the planet — a month-long global celebration of football held every four years that unites billions of fans across more than 200 nations. From the group stage drama to the tension of knockout rounds, the tournament produces some of sport's most iconic moments, making it one of the most demanding and high-profile broadcast events any media company can take on.

Client NBC Universal

Industry Streaming • Entertainment • Sports

Scope Art Direction / UX / UI / Streaming App Design

Overview

Leading the Creative for NBC's World Cup Streaming Platform Experience

We led the creative for NBC's streaming platform experience during the World Cup — designing the digital environment where millions of American viewers watched the tournament unfold, balancing the spectacle of the world's biggest sporting event with an intuitive, high-performance viewing experience.