Call of Duty: Modern Warfare
Client Activision
Industry Gaming
Scope Art Direction · UX Design · Web Design · Campaign Creative
Overview
Designing the Season 2 Battle Pass Campaign for Infinity Ward's Landmark Reboot
We built a campaign designed to cut through familiarity — surfacing what was new, why it mattered, and what was worth coming back for, in a visual execution that matched the franchise's production level and gave its massive player base a clear reason to engage.
WeAreVK
Have a project in mind?
© 2026 WeAreVK, Inc.
Let's talk.
Tell us about your project — a campaign, a brand, a digital experience, or something we haven't seen yet.
Quick response.
If you're ready to create and collaborate, we'd love to hear from you.
Clear next steps.
After the consultation, we'll provide you with a detailed plan and timeline.
