Call of Duty: Modern Warfare

Profile

Call of Duty: Modern Warfare is Infinity Ward's ground-up reimagining of the franchise's most celebrated sub-series, returning to the gritty, morally complex tone that made the original Modern Warfare a landmark in gaming. Stripping back the futuristic excess of previous entries, the reboot delivered a visceral and grounded experience — a cinematic single-player campaign, a revamped multiplayer suite, and the introduction of Warzone, the free-to-play battle royale that went on to become one of the most played games in the world.

Client Activision

Industry Gaming

Scope Art Direction / UX / Web Design

Overview

Designing the Season 2 Battle Pass Campaign for Infinity Ward's Landmark Reboot

We designed the web campaign for Modern Warfare's Season 2 Battle Pass — building a digital experience that captured the excitement of the new content drop and gave the franchise's massive player base a clear, compelling reason to jump back in.